Published on Mar 8th, 2021 |

After awaiting an announcement regarding when the Ad Rule will take effect from the delay that was given by the White House we now have a set day from the Federal Register.

On May 4th, the Ad Rule is going to take effect and there will be a 18-month transition period between the effective date of the rule and the compliance date. The anticipated compliance date will be for November 4th, 2022.

The 18-month transition for the compliance date is built in for preparation of the rule’s new requirements. Any advertisements disseminated on or after the compliance date by advisers registered or required to be registered with the Commission would be subject to the new marketing rule.

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